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Simple steps to increase conversion rate Technically speaking, a landing page is a HTML document that contains CSS, text, pictures, videos, and sometimes scripts. This page is not that much different from the normal websites. But from the business point

Usability consultant and information architect Steve Krug has been in the usability art since 1989. He has years of experience as a user advocate for major companies as Apple, AOL, and Netscape. On the question of what’s the most important