How building a dating app around the ideas of 24 potential matches per day and a shot clock to turn a ‘match’ into a ‘date’ allowed a US-based company to hit the mark of 2.4 million total users and 0.2 million paying users in the first post-rollout year.
Each hour the user gets a so-called “potential” match, i.e. up to 24 potentials per day.
The user can examine the potential’s profile: photos, common friends, compatibilities, etc. If the user and the potential “like” each other, they become a “match”: from this very moment they can chat with each other, but there is only 24h to start conversation with a new match ortherwise the user will lose this match forever.
In addition to this, there’s one more limitation – the user has only 15 days for getting a real date with the match or the match disappears from the user’s match list. Such features are created to embolden the user to be proactive and meet their match in a real life.
Frameworks
Typhoon
Aspects
AFNetworking
XCTest
OCMock
Technologies
CoreData
Analytics integration (Mixpanel, AppSee, Adjust, NewRelic)
Background synchronization, background data fetch, push notifications
